Javier Barnés

How should we run offers?

Should you run discounts on your IAPs? How?

We answer that and share some tips on how to detect and avoid avoid negative effects from offers.

Currency packs are the core of the monetization of any F2P mobile game.

We share some of the key concepts, techniques and ferengi tricks involved with their creation and balancing.

Many game teams ignore the impact of tech issues.
We explain how to check their negative impact and deal with it without stopping production.

Once a game reaches maturity, how can it keep generating revenue and maintain player interest?

We talk about that while analyzing PCBS ongoing challenges.

All companies struggle to launch new hits. But some have a greater success ratio than others.

What sets them apart?

A static endgame and an inability to surprise players with new gameplay are factors seriously harming the performance of Clash Royale.

Here we attempt to solve these issues by adapting the Set Rotation system from MTG.

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